About me & GUIDED

Ich, Tina: Stadtentdeckerin der ersten Stunde. In meinem Austauschjahr in Berlin wühlte ich mich durch unzählige Stadtmagazine und Flyer, um die versteckten Plätze der Stadt zu entdecken. Aus dem heraus, zurückgekehrt nach Wien, wollte ich ein kompaktes Booklet für meine neue Heimatstadt Wien herausbringen. Wo sind die kleinen netten Designshops, wo sind die spannendsten Handwerk-Ateliers, wo findet man besondere Mode und Möbel und speziellen Schmuck, den es nicht überall zu kaufen gibt? GUIDED bringt die Lösung. Sei es in der gedruckten Version oder digital mit GUIDED bist Du gut unterwegs und hast im Nu einen tollen Shopping-Überblick über die Stadt.

WAS IST NEU?

Seit 2026 bekommt GUIDED Verstärkung: Gemeinsam mit Bernhard Eder und flyerpromotion gehe ich mit dem Projekt den nächsten Schritt. Das freut mich sehr, weil GUIDED damit auf einer starken gewachsenen Basis weiterentwickelt werden kann: mit mehr Reichweite, mehr Präsenz in Wien und neuen Möglichkeiten, das Projekt sichtbar zu machen. Gleichzeitig bleibt das erhalten, was GUIDED für mich von Anfang an ausgemacht hat: die sorgfältige Auswahl, die Liebe zu besonderen Läden und die Freude daran, Menschen zu Orten zu führen, die nicht beliebig sind.

About GUIDED

GUIDED, the design shopping guide, has been available in print since 2011. Of course, it always comes with a digital version. With GUIDED in your pocket or on your phone, you can find unique designer shops and studios in Vienna. You'll be guided through the districts from A to Z and get a good overview of what's happening in terms of design in the city and online.

Who is GUIDED for?

  • You want to discover the city individually and are not a fan of mass-produced goods?
  • Du hast Spaß am Design-shoppen und willst nicht das, haben was alle haben.
  • Du magst kleine inhaber:innengeführte Shops und bist kein Liebhaber der großen Ketten. Du unterstützt gerne lokale Designer:innen.
  • Du bist an besonderen Design-Onlineshops interessiert und freust dich, Neues zu entdecken?
  • Du willst die Stadt individuell entdecken und sparst mit GUIDED jede Menge Zeit, weil wir die besten Adressen und Routen für dich bereits ausgewählt und zusammengestellt haben.
Dann bist Du bei GUIDED richtig! GUIDED führt dich zu den kleinen, teils versteckten Läden dieser Stadt und führt dich zu besonderen Onlineshops. Du wirst dich mit Designer:innen austauschen, einiges über Wien lernen, unterstützt dabei die Vielfalt der Stadt & förderst das heimische Design.
Discover stores

Stores about GUIDED

Self-praise stinks. Therefore, I prefer to let others speak for me or GUIDED. Again and again I receive nice letters, which I do not want to withhold from you. Customer feedback, recommendation marketing or whatever. I am happy about any kind of feedback.

Do you also have something to say to me: I would love to: hello@guided-shopping.at

Lore Sander
Habari Design Store
As a small business owner, you have to invest your advertising budget as efficiently as possible. I have been working successfully with GUIDED VIENNA, the Vienna Design Shopping Guide, for five years now and am very satisfied with the professional handling. Tina Haslinger is a complete professional. I particularly appreciate her quick reaction to my wishes and her creative ideas, in which she always enters into new cooperations with institutions such as hotels, event organisers, cafés, concept stores, etc.. She takes care of your customers and also makes them more visible in social media. This makes my advertisement more effective. My recommendation!
Footsteps
Footsteps
FOOTSTEPS is already a real fixed star in Tina Haslinger's GUIDED. The little booklet is always well received by our customers as a small give-away and is happily discovered at our cash desk when there is a new issue. It's not just tourists who appreciate the nice guide, in which I also like to give other store and culinary tips and mark them on the practical maps or explain how best to get there. Our Viennese customers also enjoy browsing through it and discovering new insider tips or new additions. I think it's great that there is a guide that directs people to small, mostly owner-managed stores and creates a network, giving the "pay local" concept such a great platform. Thank you Tina, also for the always beautiful graphic realization, we remain loyal to you!
Sandra Nalepka
designsvist
When Tina approached me in 2012 shortly after the opening of my shop for Scandinavian vintage design and asked me if I wanted to be represented in GUIDED Vienna, I found the booklet so appealing and crisp that I immediately said yes - I have been a part of it ever since, and very much so. I feel well looked after, the graphic presentation is successful and clear every year. There are always great shops and places presented, where people offer selected products far away from the masses with creative shop concepts, and I am very happy to be a part of it. The booklets stand out because of their high quality, passers-by and customers like to take them home, and - not unimportantly - they always lead someone to my shop.
Teresa Scheicher
Paperbird
I am very happy that I know Tina! She is very well connected in the creative industries, helpful and always has an open ear. Thanks to her, there are often unexpected new opportunities for collaborations that more than pay off for my business! :)
Jutta Pregenzer
PREGENZER FASHION STORE
I am always part of GUIDED Vienna, the design shopping guide. I think GUIDED is a great promotional tool because there is no other like it for Vienna! The guide is available in all shops and in the important, stylish hotels and is distributed at trade fairs. I always find the cooperation with Tina Haslinger very uncomplicated, appreciative and inspiring. Since GUIDED is also active on all social media channels, the shops always find a place in the posts there, too.
Doris Ackerl
space-complete
Since 2017 I am part of GUIDED Vienna, the coolest design shopping guide in Vienna.GUIDED has brought more visibility and customer traffic to my shop. Thanks to its appealing format and the many shopping tips, it is very popular with my customers. Working with the GUIDED team is very uncomplicated and you feel very cared for and well looked after.

Media data & press

For stores that would like to be GUIDED, for press with design sense, go here to the media data page. If you have any questions, please do not hesitate to contact me:
hello@guided-shopping.at

Cover Shopping Guide 23/24