GUIDED is more than just a print product: since 2011, the platform has been bringing people with an affinity for design and craftsmanship to special shops, studios, and creative addresses in Vienna.
The print edition, with a run of 30,000 copies, is distributed in several waves over a longer period of time and supplemented by an online platform, newsletter, and social media—ensuring visibility far beyond the publication date.
Every 14 days, the GUIDED newsletter delivers curated tips on shops, new restaurants, events, and design fairs in Vienna, achieving exceptionally high attention with an open rate of 51%.


Do you have a great store in Vienna selling fashion, furniture, jewelry, accessories, or beauty products? Or are you a fantastic online shop offering stunning design products that deserve to be seen by a wider audience? Since 2024, GUIDED has also been welcoming creative workshop providers.
Take advantage of this opportunity to showcase the latest from your business all year round.
The GUIDED newsletter showcases the diversity, uniqueness, and craftsmanship of the city and online, and guides tourists and locals interested in design and individuality to your store or your special spot that should not be missed.