Discover design shops in Vienna with GUIDED

GUIDED is your curated shopping guide for Vienna. Discover select design shops, unique online stores, and inspiring destinations for fashion, jewelry, furniture, beauty, and home accessories—available digitally, on mobile, and in print. For everyone in Vienna who prefers to find something special rather than just anything.
To the stores

GUIDED guides you through the city in print & digital

GUIDED is a design city guide that shows you design stores from the categories fashion, furniture and jewelry in Vienna. We guide you through the side streets and show you what makes Vienna special.
To the stores

Discover Vienna with the design shopping guide

Are you a design lover and do you appreciate craftsmanship?
Then GUIDED is the right place for you. GUIDED, the design shopping guide in print and digital shows you the "hidden gems" in terms of design shopping.
To the stores

GUIDED
Your design city compass

GUIDED points you in the right direction to find the best design stores in Vienna and online. Discover fashion, furniture and jewelry stores that are unique. This will make your shopping day in Vienna special.
To the stores

Fancy crafting
in the city?

Where are fashion, jewelry & furniture still made in Vienna? Find the really exciting stores and craft studios with GUIDED. Often you can look directly over the shoulders of the designers. GUIDED supports crafts in the city.
To the stores
Tea shelf in a tea store

Selected design shops in Vienna and online

GUIDED brings together design shops in Vienna and inspiring online stores that stand out for their personality, ethos, and curated selection. From fashion and jewelry to interior design, beauty, home accessories, and handpicked treasures, you’ll find unique spots here that invite you to explore—for Viennese residents, visitors, and anyone who appreciates good design.

Discover Stores

Rediscover Vienna with the GUIDED City Map

With the GUIDED City Map, you can explore design shops in Vienna on the go. Discover unique boutiques, jewelry stores, furniture shops, studios, and creative spots right in your neighborhood—perfect for strolling through the city, making spontaneous detours, and finding new favorite spots off the beaten path.

OPEN MAP
Work situation of a goldsmith
Cover newsletter illustration with Tina on bike

The GUIDED Newsletter

With the GUIDED newsletter, you’ll receive new tips on design shops in Vienna, events, new openings, sales, giveaways, and curated recommendations delivered straight to your inbox every 14 days. For anyone who likes to stay up to date and wants to discover design, craftsmanship, city life, and beautiful things at a glance.

SIGN UP FOR THE NEWSLETTER

GUIDED on Instagram

On Instagram, GUIDED shares insights into design shops, studios, new finds, and inspiration from Vienna’s design scene—for anyone who loves to explore visually and doesn’t want to miss a thing.

What others appreciate about GUIDED

Readers, visitors to Vienna, and partners all see GUIDED as an inspiring companion for exploring the city. Their feedback and recommendations highlight what makes the guide so valuable for finding design shops, unique spots, and new discoveries in Vienna.

"GUIDED is clearly laid out, and the businesses featured are real insider tips. The guide is very appealing in terms of both its visual appearance and content."

Susanne Kapeller

Vienna Tourist Board

Anincredibly stylish little book—small but packed with content, clearly laid out and easy to access. It instantly puts you in a good mood.

Kathrin

"Thanks to your share, I became aware of GUIDED VIENNA's website and was not disappointed. In fact, I was immediately taken with the concept of the lovingly compiled city guide, which is published anew every year".

Laura Günther

MONOQI

"I recently spent a weekend in Vienna and was delighted to receive a copy of your City Guide for Fashion & Design, which I found very useful as I am from London/Dublin. As I didn't have much time in Vienna, I found your recommendations very good as I always try to find local designers when I travel. I loved that the guide is so clearly laid out and supports local designers.I wish you all the best and look forward to your next issue and my next trip to Vienna.

Pamela Iyer

Tourist

"We used to live in the 7th district in Burggasse - 1997. Then we moved to the 4th district, because apart from a lot of stone and a few pubs, the 7th district didn't really have anything to offer, let alone nice shops. For 8 years I wandered through the 6th, 7th and 8th districts at least twice a year to discover some nice shops. But there were maybe 3-4 shops, and that was all. So I gave up and shopped in other cities, until I suddenly realised 3 years ago that things had changed in this respect and are still changing. I am all the more grateful now for your wonderful guide to Vienna. Thanks to your guide, I can now resume my exploratory tours in a targeted manner.

Christoph Menke

Tourist
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GUIDED – The Design Shopping Guide for Vienna

A brand by flyerpromotion · Concept & Curation: Tina Haslinger