Discover design shops in Vienna with GUIDED

GUIDED shows you selected design shops in Vienna and inspiring online shops for fashion, furniture, and jewelry—in print, digitally, and directly on your phone.

GUIDED is your shopping guide for Vienna if you are looking for special stores that are out of the ordinary. Discover fashion, furniture, jewelry, and hand-picked addresses with character—from owner-operated stores to selected online shops.
To the stores

GUIDED guides you through the city in print & digital

GUIDED is a design city guide that shows you design stores from the categories fashion, furniture and jewelry in Vienna. We guide you through the side streets and show you what makes Vienna special.
To the stores

Discover Vienna with the design shopping guide

Are you a design lover and do you appreciate craftsmanship?
Then GUIDED is the right place for you. GUIDED, the design shopping guide in print and digital shows you the "hidden gems" in terms of design shopping.
To the stores

GUIDED
Your design city compass

GUIDED points you in the right direction to find the best design stores in Vienna and online. Discover fashion, furniture and jewelry stores that are unique. This will make your shopping day in Vienna special.
To the stores

Fancy crafting
in the city?

Where are fashion, jewelry & furniture still made in Vienna? Find the really exciting stores and craft studios with GUIDED. Often you can look directly over the shoulders of the designers. GUIDED supports crafts in the city.
To the stores
Discover great shops off the beaten track with GUIDED Shopping Vienna.

For tourists, Viennese residents, and anyone looking for a special shopping experience. For people with a sense of individuality, craftsmanship, and beautiful things—and for anyone who prefers to find a special piece rather than go with the crowd. We also have a wonderful selection of inspiring online design shops for you.
Tea shelf in a tea store

Shops

Find around 100 selected design shops in Vienna and online. From fashion, furniture, and jewelry to beauty, home accessories, and other creative addresses.
Clearly organized for anyone who likes to explore away from the main shopping streets.

Browse stores

Map

With GUIDED Map, you can find design shops in Vienna right on your phone. This allows you to discover fashion, furniture, and jewelry stores in your area—quickly, on the go, and off the beaten path.

Discover map
Work situation of a goldsmith
Cover newsletter illustration with Tina on bike

Stay up to date with our GUIDED Shopping Newsletter!

Stay up to date with the GUIDED newsletter and regularly discover new shops, Vienna tips, events, discounts, and inspiration related to design, craftsmanship, and urban lifestyle. Not to mention the discounts, competitions, etc.

Register now and get the latest Vienna tips

GUIDED on Instagram

GUIDED regularly posts new design shops, insights into studios, and inspiration from the Vienna design scene on Instagram.

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INSTA: @guidedshopping.at

What others say about GUIDED

GUIDED is appreciated by readers, tourists, and partners alike.
Here are some comments that show what makes the guide so special.

Would you like to give us your feedback too? We look forward to hearing from you at hello@guided-shopping.at.

"GUIDED is clearly laid out, and the businesses featured are real insider tips. The guide is very appealing in terms of both its visual appearance and content."

Susanne Kapeller

Vienna Tourist Board

Anincredibly stylish little book—small but packed with content, clearly laid out and easy to access. It instantly puts you in a good mood.

Kathrin

"Thanks to your share, I became aware of GUIDED VIENNA's website and was not disappointed. In fact, I was immediately taken with the concept of the lovingly compiled city guide, which is published anew every year".

Laura Günther

MONOQI

"I recently spent a weekend in Vienna and was delighted to receive a copy of your City Guide for Fashion & Design, which I found very useful as I am from London/Dublin. As I didn't have much time in Vienna, I found your recommendations very good as I always try to find local designers when I travel. I loved that the guide is so clearly laid out and supports local designers.I wish you all the best and look forward to your next issue and my next trip to Vienna.

Pamela Iyer

Tourist

"We used to live in the 7th district in Burggasse - 1997. Then we moved to the 4th district, because apart from a lot of stone and a few pubs, the 7th district didn't really have anything to offer, let alone nice shops. For 8 years I wandered through the 6th, 7th and 8th districts at least twice a year to discover some nice shops. But there were maybe 3-4 shops, and that was all. So I gave up and shopped in other cities, until I suddenly realised 3 years ago that things had changed in this respect and are still changing. I am all the more grateful now for your wonderful guide to Vienna. Thanks to your guide, I can now resume my exploratory tours in a targeted manner.

Christoph Menke

Tourist