Lost in Vienna? Discover unique design stores

GUIDED-Shopping shows you the way to the really great design shops of this city. Fashion, furniture and jewellery stores & ateliers are waiting to be discovered by you. Discover the city with GUIDED Shopping.
To the stores

GUIDED guides you through the city in print & digital

GUIDED is a design city guide that shows you design stores from the categories fashion, furniture and jewelry in Vienna. We guide you through the side streets and show you what makes Vienna special.
To the stores

Discover Vienna with the design shopping guide

Are you a design lover and do you appreciate craftsmanship?
Then GUIDED is the right place for you. GUIDED, the design shopping guide in print and digital shows you the "hidden gems" in terms of design shopping.
To the stores

GUIDED
Your design city compass

GUIDED points you in the right direction to find the best design stores in Vienna and online. Discover fashion, furniture and jewelry stores that are unique. This will make your shopping day in Vienna special.
To the stores

Fancy crafting
in the city?

Where are fashion, jewelry & furniture still made in Vienna? Find the really exciting stores and craft studios with GUIDED. Often you can look directly over the shoulders of the designers. GUIDED supports crafts in the city.
To the stores
Discover shops off the beaten track with GUIDED Shopping. For tourists and Austrians looking for a special shopping experience. For people who value individuality, have an appreciation for craftsmanship, and prefer to buy a unique piece rather than go with the crowd. Looking for great online design shops? We have a nice selection for you here too.
Tea shelf in a tea store

Shops

Here you will find around 100 selected design shops in Vienna and online. Fashion, furniture, jewelry, and beauty away from the main shopping streets. Owner-operated stores where you can often experience craftsmanship live and which make your visit to the city unique. Never shop without GUIDED Shopping Guide again!

Browse stores

Map

Where to go in Vienna? With the GUIDED Map on your mobile phone, you can navigate unerringly to the best design shops in Vienna. Discover fashion, furniture and jewellery stores away from the mainstream with GUIDED Shopping. The ideal medium for city individualists.

Discover map
Work situation of a goldsmith
Cover newsletter illustration with Tina on bike

Stay up to date with our GUIDED Shopping Newsletter!

If craftsmanship and design are as important to you as they are to me, if you prefer individual design shops to classic chains, then let's be friends. Sign up for my GUIDED newsletter and never miss out on another city tip. Not to mention the discounts, competitions, etc.

Register now and get the latest Vienna tips

GUIDED on Instagram

Are you already following me conspicuously? On @guidedshopping.at there are regular posts about all the cool design shops that GUIDED unites. We always report live from the studios and take you with us to the production facilities on site.
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I'm happy about one ❤️ or more.
INSTA: @guidedshopping.at

Recommendations

Self-praise stinks. That's why I prefer to let others speak for me or GUIDED Shopping. Again and again I receive nice letters from tourists, customers and partners, which I do not want to 😊 withhold from you.
Customer feedback, referral marketing whatever. I am looking forward to any kind of feedback.

Do you also have something to say to me: Gladly: hello@guided-shopping.at

"GUIDED is very clearly laid out, and the shops featured are real insider tips. I think the combination with restaurant recommendations is a particularly great idea. GUIDED is very appealing in terms of both its visual design and content."

Susanne Kapeller

Vienna Tourist Board

"Hello GUIDED! Wonderful—what an incredibly stylish little book I found in my mailbox! THANK YOU! I love that it's so small yet contains so much—everything is clearly laid out and easily accessible. It immediately puts you in a good mood. And looking at all the beautiful things inside just makes you happy. Well done!"

Kathrin

CEO / Company

"Thanks to your share, I became aware of GUIDED VIENNA's website and was not disappointed. In fact, I was immediately taken with the concept of the lovingly compiled city guide, which is published anew every year".

Laura Günther

MONOQI

"I recently spent a weekend in Vienna and was delighted to receive a copy of your City Guide for Fashion & Design, which I found very useful as I am from London/Dublin. As I didn't have much time in Vienna, I found your recommendations very good as I always try to find local designers when I travel. I loved that the guide is so clearly laid out and supports local designers.I wish you all the best and look forward to your next issue and my next trip to Vienna.

Pamela Iyer

Tourist

"We used to live in the 7th district in Burggasse - 1997. Then we moved to the 4th district, because apart from a lot of stone and a few pubs, the 7th district didn't really have anything to offer, let alone nice shops. For 8 years I wandered through the 6th, 7th and 8th districts at least twice a year to discover some nice shops. But there were maybe 3-4 shops, and that was all. So I gave up and shopped in other cities, until I suddenly realised 3 years ago that things had changed in this respect and are still changing. I am all the more grateful now for your wonderful guide to Vienna. Thanks to your guide, I can now resume my exploratory tours in a targeted manner.

Christoph Menke

Tourist
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GUIDED – the design shopping guide for design stores and creative online retailers in print and digital formats

A brand of flyerpromotion · Concept and curation: Tina Haslinger