Lost in Vienna? Discover unique design stores

GUIDED, the design shopping guide shows you the way to the really great design stores in this city. Fashion, furniture and jewelry stores & studios are waiting to be discovered by you.
To the stores

GUIDED guides you through the city in print & digital

GUIDED is a design city guide that shows you design stores from the categories fashion, furniture and jewelry in Vienna. We guide you through the side streets and show you what makes Vienna special.
To the stores

Discover Vienna with the design shopping guide

Are you a design lover and do you appreciate craftsmanship?
Then GUIDED is the right place for you. GUIDED, the design shopping guide in print and digital shows you the "hidden gems" in terms of design shopping.
To the stores

Your design city compass

GUIDED points you in the right direction to find the best design stores in Vienna and online. Discover fashion, furniture and jewelry stores that are unique. This will make your shopping day in Vienna special.
To the stores

Fancy crafting
in the city?

Where are fashion, jewelry & furniture still made in Vienna? Find the really exciting stores and craft studios with GUIDED. Often you can look directly over the shoulders of the designers. GUIDED supports crafts in the city.
To the stores
Discover stores off the beaten track with GUIDED. For tourists and Austrians who are looking for a special shopping experience. For people who appreciate individuality, who have a sense for craftsmanship and who prefer to buy a unique piece than to swim with the masses. Looking for great design online stores? We have a nice selection for you here as well.
Tea shelf in a tea store


Here you will find around 100 selected design stores in Vienna & online. Fashion, furniture, jewelry & beauty away from the big shopping streets. Owner-operated stores where you can often experience craftsmanship live and which make your visit to the city unique.

Browse stores


Where to go in Vienna? With the GUIDED Map on your cell phone, you can navigate unerringly to the best design stores in Vienna. Discover fashion, furniture and jewelry stores off the mainstream. The ideal medium for city individualists.

Discover map
Work situation of a goldsmith
Cover newsletter illustration with Tina on bike

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If craft & design are as important to you as they are to me, if you prefer individual design stores to classic chains, then let's become friends. Sign up for my GUIDED newsletter and never miss a city tip again. I'm not even talking about the discounts & raffles etc. yet.

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Self-praise stinks. Therefore, I prefer to let others speak for me or GUIDED. Again and again I receive nice letters from tourists, customers and partners, which I do not want to withhold from you 😊.
Customer feedback, recommendation marketing, whatever. I am happy about any kind of feedback.

Do you also have something to say to me: You are welcome: hello@guided-shopping.at

"GUIDED is very clearly laid out, and the shops featured are real insider tips. Especially the combination with gastro recommendations is a great idea. Visually and in terms of content, GUIDED is very appealing."

Susanne Kapeller

Vienna Tourist Board

"Hello GUIDED! Wonderful - what an incredibly stylish booklet I found in my mailbox! THANK YOU!I love that it's so small, yet contains so much - all clearly laid out and easily accessible. It puts you in a good mood right away. And looking at all the beautiful things in it just makes you happy. Well done!"


CEO / Company

"Thanks to your share, I became aware of GUIDED VIENNA's website and was not disappointed. In fact, I was immediately taken with the concept of the lovingly compiled city guide, which is published anew every year".

Laura Günther


"I recently spent a weekend in Vienna and was delighted to receive a copy of your City Guide for Fashion & Design, which I found very useful as I am from London/Dublin. As I didn't have much time in Vienna, I found your recommendations very good as I always try to find local designers when I travel. I loved that the guide is so clearly laid out and supports local designers.I wish you all the best and look forward to your next issue and my next trip to Vienna.

Pamela Iyer


"We used to live in the 7th district in Burggasse - 1997. Then we moved to the 4th district, because apart from a lot of stone and a few pubs, the 7th district didn't really have anything to offer, let alone nice shops. For 8 years I wandered through the 6th, 7th and 8th districts at least twice a year to discover some nice shops. But there were maybe 3-4 shops, and that was all. So I gave up and shopped in other cities, until I suddenly realised 3 years ago that things had changed in this respect and are still changing. I am all the more grateful now for your wonderful guide to Vienna. Thanks to your guide, I can now resume my exploratory tours in a targeted manner.

Christoph Menke