GUIDED 25 is getting denser and more exciting, so I would like to take this opportunity to introduce you to a few new stores.

For the super spontaneous among you, I also have a special Mother's Day gift tip for TODAY, Wednesday, May 7, but more below:

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Now it's getting chilly. Great designers await you in the beautiful Schlosspark Hetzendorf as part of the Frühlingsquartier and it won't be boring in the city either. I'd like to introduce you to a few colorful new impressions from the ever-growing GUIDED shopping guide. Individual stores with local concepts and very friendly & helpful owners.

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Spring has arrived in the stores with the new spring and summer collections and they are now waiting to be discovered by you. To get you in the right mood, there will be a small, fine fashion show this Thursday in the &friends concept store with the label meijerhof, where the warm season will be heralded with airy, light and, above all, colorful pieces.

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In March, to mark International Women's Day, I have a few great women's projects that I would like to introduce to you.
Firstly, there is the collective from supportyourlocalgirlgangvienna, who are launching a super sale in the Gumpendorferstraße showroom this week with great creative designers and the 7 jewelry designers from STOSSIMHIMMEL, who have designed their own jewelry collection for Women's Day and are inviting you to a special event in their studio on 6 March.

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Spring is here and it's fun to go outside again and watch nature grow. Yes, and Valentine's Day is also here. Maybe it's time to give your loved one a present. There are countless possibilities: From enchanting love letters or cards from maisonette to unique plants from Calienna. Just to mention a few .

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The wind is whistling through the streets and a few snowflakes can be seen here and there - the perfect time to grab a few nice, cozy pieces in the winter sale before we start thinking about the new spring collections. In keeping with snow & ice, there will be a vernissage on the theme of "Cold Winter" on Thursday at Atelier Kabllo im Ersten.

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🍫25 shows itself from its best side

Let's start the new year relaxed with mocha and chocolate.
The Pantone trend color 2025 "Mocha Mousse" promises a warm, harmonious start. I hope you've also started the new year relaxed, with good intentions and positive vibes for 25 🙏
The cold has us in its grip for a little longer, so I've put together a few more cozy pieces for you: Themes of natural colors and sustainability. I've also included sports shoes in beautiful suede. They already give a little glimpse of spring with fresh colors.

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This year, it feels like there are really exciting design Christmas pop-ups in every district where you can buy beautiful individual items. No kitschy Engerl & Bengerl, but thoughtful, mostly self-made unique pieces that are in the GUIDED focus. The hot spot this year is Gumpendorferstraße, where three exciting POP Ups are popping up. The many small design stores in the side streets also await you with special gift options. I'll show you the way.

Click here for the not-so-ordinary gift guide

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The streets are already sparkling and glittering - and here and there the smell of roasted almonds and rum-like punch fills the air. As every year, it's time to go in search of something special. GUIDED has picked out lots of exciting design markets and POP ups for you next weekend, where you are guaranteed to find individual gifts, mostly from local designers.

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With the fog in the city and the incoming cold, a little pre-Christmas spirit is already emerging. The first Christmas markets are popping up and you can already treat yourself to a punch or two outdoors as the fog lifts. You walk through the city with one eye open to find one or two unique Christmas gifts and enjoy a warm cup of tea in one of our wonderful coffee houses.

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There are so many great creatives in the city that today I have planned a special newsletter with innovative designers from Vienna. They hammer, sew and screw in their studios and create wonderfully unique things that you can only buy here.

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Autumn, when sunny, is one of my favorite seasons. The perfect weather where a shopping spree in the city is just as much fun as a colorful walk through the beautiful vineyards. And fall is always packed with new exhibitions, design and art events.

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October starts in Vienna with many creative events. From the FORWARD Festival with graphic inspirations and hands-on workshops to the Design District with many exclusive furniture, fashion and jewelry labels, the Hofburg is the place to be this weekend. Gather inspiration and perhaps take one or two pieces home with you.

For many, school has now started again and the carefree summer is coming to an end. The designers are also back to work and are starting fresh with lots of ideas in their studios. September also brings lots of design & art and, above all, lots of exciting fashion at the MQ Fashion Week.

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Make the most of the summer finale - September is practically just around the corner. Make the most of the balmy summer evenings - enjoy a movie "On Big Screen" with drinks and popcorn in the Augartenkino or feel like you're on vacation with small snacks from the depths of the ocean in the Rinkhy Bar on the 7th floor.

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Why travel far away when beauty is so close? This time I set off in search of Italy, in our beautiful city.
Where do you sit on the piazza and sip a Negroni, where do you enjoy the balmy summer evenings and think of dolce far niente? Does the ice cream at Ferrari really live up to its name?

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If you follow me on Instagram, you may have noticed that I've been on vacation in France. To prolong the vacation feeling a little longer, I had a look around Vienna, which is really French. It's not for nothing that the 9th district around the Lycee is trés francais.

So where can you find French fashion and the best chausson au pommes?
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Voilá:

I love Vienna in summer. After the last hectic week of school, it feels like half of Vienna's residents leave. Good thing for those who stayed. Finally going to restaurants without a reservation, half-full suburban trains and lots of exciting city programs.

What have I got for those at home today?

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Summer, sun & GUIDED

Finally, the outdoor pool and hot sand are calling. We finally leave the umbrella behind, slip into espadrilles, light summer dresses and shorts and put on our sunglasses for good.

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Lots of new stores in GUIDED24/25
Summer doesn't quite want to get going. But all the better weather for a leisurely stroll through the city. Today I'd like to introduce you to a few stores that you may not know. They are new in the new GUIDED, which goes to print today 🥳

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The GUIDED newsletter will now be published fortnightly with a new look!

Everything else has stayed the same - I'm Tina and I'm happy that you're here and that I can support you with my personal tips on creative shopping, unusual places to eat, great cultural events and much more.

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It's getting closer - Mother's Day. The day on which mothers are given a well-deserved celebration. Have you already baked a cake in your mind or are you still looking for a nice little something for your mother?

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Is it the cold weather or is the mood in the city on DIY right now? Exciting workshops are popping up everywhere - last month alone I went screen printing twice, to a flower wreath workshop once and finally completed a tufting project 🤩. Once again, I've created lots of creative things - what could be better?

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MEN WATCH OUT - GET OUT OF YOUR SUIT

Men often complain when it comes to shopping. There's nothing original, shopping is boring... I want to convince you of the opposite today and have picked out the finest men's stores with individual ranges for you. In most cases, women will also be happy there - let yourself be surprised.

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💐CREATIVE SPRING AWAKENING at GUIDED 24/25

You, my dear readers, are always the first to know. I'm currently putting together the new print guide - and what can I say - there are some really great designers at the start again, who make it fun to rediscover things in Vienna.

Today I would like to introduce you to my first highlights - in June the new GUIDED 24/25 will be released in full splendor and abundance:

Until then, I'll keep you up to date with exclusive previews.

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🥚WHERE ARE THEY HIDDEN?

No, not the Easter eggs - the nice little things that you like to look for now and then perhaps put in the nest.

We searched in various corners of the city and discovered some fun & colorful things for you, apart from dyed eggs and chocolate stuff.

Go on a city excursion with me:

This time we had quite a ride around the city from the 2nd district, to the 7th, then to the 9th - and finally a little breather in the wonderful online store of THE GOOD LIFE.

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🦸♀ SUPER WOMEN IN VIENNA

That should actually be the motto of the year😍. International Women's Day on March 8 puts women back in the spotlight. That's a good thing, we think. That's why I've chosen a few women from the GUIDED cosmos who are making a difference in Vienna. When I think about it, almost every GUIDED newsletter is a women's power newsletter - surely 80% of GUIDED stores are run by women.

🍾 So let's raise our glasses together and celebrate Women's Day together.

🧭 VIENNA THE GATEWAY TO THE EAST

Fancy a weekend trip to Budapest?

Today my newsletter takes us to BUDAPEST. We go to ruin bars, vintage stores, eat the best Baumstriezel and find nice individual spots that are worth a visit.
The castle district, I won't describe the classic sights separately - you can find them without me 😊.

Budapest a mixture of old Paris & old Vienna.

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🙋‍♀️ Hello - is anyone there?

Some are skiing or taking a little break with their children - after all, it's the semester break in Vienna - while others are enjoying the sun and wind, plenty of free parking spaces and a great cultural program in the city.

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💃 ALLES WALZER

Now it's time to waltz again - so put on your chic ball gown and suit.

I wandered through the city for you again in search of the latest highlights and, as always, discovered some beautiful things. I found wonderful ball gowns, dance shoes that are designed in Vienna and made in Spain, I saw some things through rose-tinted spectacles and ended up in a cozy café on the outer Mariahilferstraße.

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I hope you've had a good start to the new year. You have been able to relax a little and are full of energy with new resolutions and wishes, which I hope you will all achieve. On the one hand, the year is starting really cold, which makes it all the more exciting that the color of the year is anything but cold this year. The soft pink-orange shimmering shade "PEACH FUZZ" has been chosen as this year's COLOR OF THE YEAR.

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💝 CHRISTKIND FINAL LAST-MINUTE GIFT TIPS FOR YOU

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It's not long until Christmas Eve. Until you can marvel at the beautifully decorated Christmas tree with your loved ones and present them with carefully selected gifts.

Here I would like to provide you with the latest tips that are waiting for you or a new owner in the beautiful little stores and design studios.

Found for you - unfortunately not in the snow: Hopefully that will come again soon.

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🎁 Give LOCAL GIFTS!
Amazon doesn't need support-these stores do

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❄️ Despite the beautiful Winter Wonderland, which couldn't be more beautiful, I would like to launch a small or large appeal today and ask for your help.

It breaks my heart to see the increasing number of store closures. Last week there were around 7! Dedicated store owners and designers who put their heart and soul, a lot of energy and self-sacrifice into their stores and studios every day - and then it just doesn't work out anymore.

It's getting dark - let's shine

It's getting colder and colder, it's getting darker and darker. What can you need? Glowing fashion by Monika Wallner at Pregenzer for example, and a good punch in a cozy, but somewhat hidden, princely atmosphere away from the hustle and bustle.

Of course 🎁 it will now also slowly be about beautiful Christmas decorations, away from the humble straw star, about small, fine, self-produced products from our local design scene and much more that isn't run-of-the-mill and doesn't scream Black Friday.

And finally, I have a brand new restaurant discovery for you in the 18th, which an Italian architect told me about. And Architect & Italy lives up to its promise.

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🧤WARM PACKING for art & culture

Autumn is here with everything that goes with it. A fresh breeze, swirling leaves, beautiful foliage colors and dark evenings. But the city has already dressed itself up with glitter balls and fairy lights and is already putting us in a cozy mood for the coming Christmas season. To make sure the evenings don't stay quite so gloomy, I've put together lots of exciting shopping and cultural tips for you - and yes, carnival is starting too - and I know where to find the best doughnuts.

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🐻 COZY TIMES

The Christmas baubles are already hung, the Christmas calendars already fill the supermarket shelves. Soon comes "Last Christmas" - it can not take long:)

Definitely time to stock up on warm cozy sweaters, hats, decent outdoor shoes, etc.

Then I discovered a super cozy café in the 13th district - the Café Reiter, which can definitely be called an insider tip. More about this later.

NOW IT'S getting miserable, or is it?

A good magazine, a hot cup of tea and a cozy knitted sweater. Now we make ourselves quite cozy at home. When we're not being lured out by the current incredibly dense art and design program in the city: from a cozy Afternoon Tea to a Designers Talk to the big design birthday party of BLICKFANG at MAK.

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🍁 DESIGN IN THE CITY

Design autumn here we come. There's a lot going on in the city again.

There is a birthday celebration in the 6th, a store in the 7th, expanded by a new concept, and art & design highlights as far as the eye can see.

I have summarized my personal highlights for you.

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🍂 Are you ready for autumn?

I still not quite - although the summer this year was really long. The leaves are falling, and the increasing chill that is supposedly coming in today also has its good side. A cozy afternoon coffee in one of our nice stores, or the one or other art or design event beckons.

Also the designers in their stores & studios are back in town and have come up with beautiful things for you.

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Some are still lying on the beach, the others are already looking forward to the gingerbread in the supermarket - we are in the "summer is over" - "school start" - phase, which is often not so funny, so I would like to travel with you again mentally to beautiful Spain. I present you here my newly discovered for me city MADRID , with everything that goes with it: "HOLA MADRID".

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Hello you returned vacationers and other Vienna explorers!

I was also briefly away and have sea & sun refueled. Back in Vienna, I'm glad that you can now enjoy the summer again in our city to the fullest, was yes briefly times summer break:)

What there is everything NEW to discover read in the article!

There's a lot going on in Kettenbrückengasse right now. One great store pops up next to the other. There is the Salon Verdewhich will make the eyes of plant lovers shine from 16.6.

‍Schoolis almost over, the Heurigen tempt you to sit outside in the vineyards, the rooftop terrace bars that have taken the aperitif scene to the next level entice you with breathtaking views from the Giant Ferris Wheel to St. Stephen's Cathedral.

Hello all you lovely people at home like me. We make it really nice in the city. We have known for a long time that Vienna is the most livable city and enjoy the summer in the city to the fullest.